- Publish Evergreen and Unique Content
- Optimise Your Blog Posts For SEO
- Perform Keyword Research
- Make Internal Linking a Habit
- Build Quality Backlinks
- Add Images To Your Post
- Optimise Website Speed
- Share Your Blog On Social Media
- Publish Guest Posts
- Comment on Relevant Posts and Increase User Engagement
Are you dissatisfied with your blog’s poor traffic? The issue of how to boost blog traffic is something that all bloggers should understand more about. Here’s what I’m talking about: there are likely more than 250 million blogs on the internet right now.
- Only around half of all blog entries receive more than eight shares.
- Only 42% of professionally promoted blog posts get more than ten engagements!
- And it appears that only about 1% of articles receive 1000 shares.
However, as a beginner, generating blog traffic that converts can sound a bit tedious. But you need not worry about it; boosting traffic isn’t rocket science; you just need to apply the proper knowledge that’ll help you to leverage your blog traffic.
In this article, we’re going to walk you through 10 tactics that’ll help you to boost your blog traffic. Without further ado, let’s get started.
1. Publish Evergreen and Unique Content
Content freshness is used as an SEO trick to get a lot of traffic to your website. To keep your content relevant, you’ll need to remove obsolete content and add new sections to your webpage. It’s just a quick makeover of old website content.
When we say that the content is “evergreen,” we mean that the content is relevant for a long duration after being published, ultimately resulting in increased traffic.
Of course, you must cover subjects relevant to your company year after year. “How to keep your desk organised” or “various pen types and when to use them,” for example, are pertinent evergreen subjects if you sell office supplies. If you want to generate leads for your landscaping company, posting about which plants grow best in your area might be a good evergreen topic.
The difficulty with coming up with outstanding evergreen ideas is that it frequently feels as if the most acceptable topics have already been explored, maybe to an extreme extent. In this situation, the goal will be to present a unique perspective on a well-known issue or to go into greater depth and provide more facts.
2. Optimize Blog Posts For SEO
Search engines use a variety of ranking elements to evaluate where a post should appear in search results. These can be divided into two categories: on-page and off-page optimization.
This category of optimization deals with the content on the page itself. Most of the time, they’re things you can control that occur on a page-by-page basis.
Focus on the following factors when optimizing a blog article for higher organic traffic:
- Add the primary keyword in URL slug, image file name.
- Add secondary keywords throughout your content and also in the heading tags.
- Write a strong title tag and meta description.
- Add alt text for images in your posts.
- Internally link to other relevant blog posts on your site.
Rank Math is a WordPress SEO plugin that makes it easy to improve the content using built-in recommendations. The plugin helps to adjust crucial SEO settings, decide which pages are indexable, and how your website appears in search with Structured data.
Rank Math saves you from countless hours of hard work and optimizes your posts, and, in turn, helps to boost your search engine rankings.
Off-page optimization refers to anything that happens on a website that is not under your control.
Search engines use Off-page ranking variables to rank content in an unbiased manner. If all other on-page factors are equal, a site with 50 high-quality backlinks is unquestionably more authoritative than one with only two.
While focusing on off-page SEO may seem paradoxical, there are a few link-building strategies you can employ to optimize your blog for more significant website traffic:
- Publish guest posts with a link back to your blog on other websites in your niche.
- Contribute quotes to other people’s blog articles, along with a link back to your site.
- Participate as a guest on someone’s podcast and leave a comment.
3. Perform Keyword Research
Obviously, knowing what keyword you want to rank for is essential if you’re ranking on Google. Rank Math is not a dedicated keyword research tool, but it has a lot to offer to optimize your site to gain more traffic.
The plugin allows you to optimize your site for up to 5 focus keywords and ultimately increase website traffic.
Not only this, Rank Math helps you discover more keywords by pulling in automatic keyword suggestions from Google. You must first connect your website to your Rank Math account to give you intuitive keyword ideas. The combination of Rank Math with the Google Trends tool (Rank Math PRO only) allows you to check and compare the search trends.
This is how you may use the Rank Math plugin to narrow down a keyword, but please note that it is not a substitute for a specialized keyword research tool. With its multiple functions, it just makes your job easier.
4. Make Internal Linking A Habit
Internal links link two pages on a website together. They aid search engines in navigating a website and encourage visitors to stay longer. These increases dwell time, pages per session, and bounce rate, all considerations in Google ranking.
Internal links can help you gain higher rankings, more traffic, and more pageviews.
When you’re creating new content (or updating old blog posts), make sure to:
- Link to another piece of content in your backlog.
- Return to your old content and add internal connections to your new material. This gives you an immediate advantage: Google’s crawlers can now pick up and index new content.
Rank Math is the ultimate game-changer as it helps you keep track of all the internal links on your site. Navigate to WordPress Dashboard > Posts, and you’ll notice the link counter as shown below:
5. Build Quality Backlinks
Backlinks are one of the numerous ranking variables Google considers when determining the search engine position of your blog. While it is no longer one of the top three ranking variables, it still contributes to your total ranking.
What most newbies don’t realize is that you need to build links organically. You can utilize our link-building advice to increase the authority of your blog. When another website links to yours, it tells Google that your site is reliable and relevant to the words in the anchor text (the clickable words).
Backlinks have the potential to deliver traffic to your site without relying on SEO. Users on those sites might click across to yours and explore, hopefully making a purchase.
6. Add Images To Your Post
Did you know that most people immediately scan any new page they come across? Only a few of them read it word to word. People can quickly determine whether or not your post is worth sharing simply by skimming through it.
Long-form content should be formatted in a way that makes it easy to share. This could imply:
- Write an introductory paragraph that tells people what’s in it in a few sentences.
- Use meaningful subheadings rather than “smart” ones.
- Use bulleted lists.
- Create infographics to explain statistics, tutorials, or listicles.
- Add Images, Infographics to your content.
- Upload videos to visually demonstrate a point.
- As a slideshow, create a slide deck to lead visitors through your content.
Rank Math has the best image optimization features. It adds ALT, and Title attributes to your images automatically. To do so, enable the Image SEO module and then navigate to General Settings > Images from the Rank Math menu.
7. Optimize Website Speed
No one likes to wait for a website to load slowly. Users will simply exit your website before it even loads if it is too slow.
Website speed and page load time are also important ranking factors for search engines. You must improve your WordPress performance to ensure that your website loads quickly. This necessitates the use of caching, avoiding unneeded bloat, and optimizing your images. You can use the PageSpeed Insights tool that’ll help analyze your site’s content and generate suggestions to make your site even faster.
8. Share Your Blog On Social Media
Encourage your readers to share your postings by making specific requests for people to share your content on Twitter, Facebook, and other social media platforms.
Not only should you experience an increase in traffic to your posts, but you may also be sending subtle signals to search engines about the popularity and quality of your posts.
Optimizing content for search, utilizing platforms like Pinterest, and posting on websites with a lot of organic traffic, such as Medium, would help boost traffic to your blog.
9. Publish Guest Posts
Guest posting on other blogs is an excellent approach to market your blog because it allows you to reach out to the dedicated audiences of other bloggers. This strategy also aids in establishing yourself as an authoritative figure and connecting with other leaders.
Guest Posting generates high traffic for your blog. Other marketing strategies, such as social networking and SEO, can help you generate traffic, but they will not help to bring you the most appropriate set of people on your site. You can’t rely on traffic alone. A company wants to build traffic channels that will give you highly relevant visitors interested in what you offer and are part of your target demographic.
Guest posting can be helpful in this situation. You can make use of the previously established loyal community of other blogs and direct them to yours if you write a good guest post.
10. Comment on Relevant Posts and Increase User Engagement
One great way to encourage engagement is to ask your readers about their thoughts and experiences about the topic at hand. Ask them what their burning questions are, and start reverting to their comments on your posts.
We see a lot of comments as bloggers. Many are spam, only a handful provide actual value, and even fewer are genuinely fascinating and noteworthy. You can do wonderful things for your own site’s visibility by participating in the comments of other blogs.
If you encourage people to leave comments on your site, treat them with respect and answer them. When your audience notices that you are paying attention to their reactions, they will be more likely to return to your website. Don’t worry about dealing with nasty or off-topic comments because engaging in a discussion can bring you closer to your readers.
These are the methods that will assist you in increasing the number of visitors to your website. However, you will not be able to increase your traffic overnight. This is a cumbersome process. You must have a certain amount of patience.
However, keep in mind that high-quality content is essential. If you employ all of these tactics on your site but neglect to provide high-quality content, your efforts will be in vain. Your content will not appear in Google’s search results.
Which approach do you implement to increase the number of visitors to your website? Tell us in the comments section. We are happy to hear from you.