What Exactly Are You Paying For When You Buy A Premium Theme?

If WordPress themes are licensed with so many freedoms, what’s the point of paying for a theme in the first place?

1. Updates

First and foremost, the purchase of a premium theme generally includes updates and bug fixes for a certain period of time (usually a year).

Regular updates are an important part of keeping a website secure, and over time we add new features, improve performance, and fix bugs to keep your site running smoothly far into the future.

The price of a premium theme with ongoing support is also a great incentive for us the developers to keep improving our themes over time.

2. Support

In addition to regular updates, we also offer a period of support.

This can be incredibly helpful as you’re first configuring the theme, and you’re covered if you run into any major issues down the line.

3. Quality & Expertise

When you buy a premium WordPress theme, you’re essentially paying for expertise.

You don’t want just any random theme. You want a high-quality product from a professional—someone who has spent years honing their craft, learning the ins and outs of WordPress, and how to design a beautiful, functional theme.

Instead of learning it yourself, or hiring someone to do it for you, you invest in a premium theme from a reputable developer.

Final Thoughts

WordPress themes can be a one-time purchase, but it’s generally well worth the investment to continue paying for ongoing updates and support. If you take your website seriously, you’re going to want those continued improvements and a lifeline to call if you need help.